Privacy Policy
Effective Date: January 1, 2026 | Last Updated: March 20, 2026
1. Introduction
Wake Island Waterpark ("Wake Island," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, purchase tickets, use our services, or visit our physical park in California.
This Policy is provided in compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as other applicable laws.
2. Information We Collect
2a. Information You Provide Directly
We collect information you voluntarily provide, including:
- Name, email address, phone number, and mailing address
- Date of birth (for age verification and minor participant waivers)
- Emergency contact information
- Payment information (processed by our third-party payment processors; we do not store full card numbers)
- Health or physical condition disclosures submitted through our participant waiver
- Communications you send us (e.g., feedback, support requests)
2b. Information Collected Automatically
When you visit our website, we and our third-party partners may automatically collect:
- IP address and approximate location
- Browser type and device information
- Pages visited, links clicked, and time spent on our site
- Referring website or search query that led you to us
- Cookie identifiers and similar tracking technologies (see Section 5)
2c. Information Collected at the Park
When you visit Wake Island Waterpark in person:
- We may collect video footage through security cameras on premises for safety and security purposes
- Waiver acknowledgments are collected digitally or on paper prior to participation in attractions
- Point-of-sale transaction data is collected through our Roller POS system
3. How We Use Your Information
We use the personal information we collect for the following business purposes:
- Processing ticket purchases, reservations, and payments
- Managing your account and providing customer service
- Sending transactional emails (receipts, booking confirmations, waivers)
- Sending promotional communications if you have opted in
- Improving our website, services, and guest experience through analytics
- Administering participant waivers and safety programs
- Complying with legal obligations and enforcing our terms
- Detecting and preventing fraud or unauthorized activity
- Displaying targeted advertising on third-party platforms (see Section 5)
4. How We Share Your Information
We do not sell your personal information for direct monetary compensation. However, we may share information with the following categories of parties for operational and advertising purposes:
4a. Service Providers
We share information with vendors who help us operate our business, including:
- Roller Software – Point-of-sale, ticketing, and online checkout platform
- Google LLC – Analytics (Google Analytics) and advertising (Google Ads / YouTube)
- Meta Platforms, Inc. – Advertising and social media features (Facebook Pixel, Instagram)
- YouTube – Embedded video content
- Email and SMS communication providers
- Payment processors
These providers are contractually obligated to use your data only for the purposes we specify.
4b. Third-Party Advertising Partners
We use advertising technologies from Google and Meta that may share or use your browsing data for cross-context behavioral advertising (e.g., retargeting ads you see on other websites). Under the CPRA, this may qualify as "sharing" personal information. You have the right to opt out — see Section 7.
4c. Legal Requirements
We may disclose your information if required to do so by law, regulation, court order, or government authority, or to protect the rights, property, or safety of Wake Island Waterpark, our guests, or the public.
4d. Business Transfers
If Wake Island Waterpark is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
5. Cookies and Tracking Technologies
Our website uses cookies, web beacons, pixels, and similar technologies. These may be placed by us or by third parties (such as Google and Meta) and may track your activity on our site and across other websites.
Categories of Cookies We Use
- Essential Cookies: Required for the website and checkout to function
- Analytics Cookies: Google Analytics tracks aggregate site usage to help us improve our service
- Marketing & Advertising Cookies: Meta Pixel and Google/YouTube tracking cookies may be used to serve you relevant ads and measure ad effectiveness
Your Cookie Choices
You may opt out of non-essential cookies through our cookie consent banner when you first visit our site. You can also manage cookie preferences in your browser settings. Please note that disabling certain cookies may affect the functionality of our website and checkout.
California residents may also opt out of the "sale" or "sharing" of personal information via cookies — see Section 7 and our Do Not Sell or Share My Personal Information page.
6. Participant Waivers
As a condition of participation in certain attractions at Wake Island Waterpark, guests and/or their parents or legal guardians are required to review and sign a Participant Waiver. Waivers are available on our website and are also provided at the park.
By signing the waiver, you acknowledge the physical policies of our park and your acceptance of its terms.
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the CCPA and CPRA:
Right to Know
You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, purposes for collection, and the categories of third parties with whom we share it.
Right to Delete
You may request that we delete personal information we have collected from you, subject to certain exceptions (e.g., completing transactions, legal obligations).
Right to Correct
You may request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale/Sharing
You have the right to opt out of the sale or sharing of your personal information with third parties, including for cross-context behavioral advertising. To exercise this right, click the link below or visit our Do Not Sell or Share My Personal Information page:
➤ Do Not Sell or Share My Personal Information
Right to Limit Use of Sensitive Personal Information
To the extent we process sensitive personal information (such as health information collected via waivers), you may request that we limit its use to purposes strictly necessary for performing our services.
Non-Discrimination
We will not discriminate against you for exercising your privacy rights. We will not deny you services, charge different prices, or provide a different level of service based on your privacy choices.
How to Submit a Request
To submit a data rights request, contact us.
We will verify your identity before processing your request and respond within 45 days. We may extend this period by an additional 45 days where reasonably necessary.
You may designate an authorized agent to make a request on your behalf. The agent must provide written authorization signed by you.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations (such as waiver retention requirements), resolve disputes, and enforce our agreements. Waiver records are retained for a minimum period consistent with California statute of limitations requirements.
9. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. Waivers for minors must be signed by a parent or legal guardian.
10. Security
We implement reasonable administrative, technical, and physical safeguards to protect the personal information we hold. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
11. Third-Party Links
Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of those changes.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Wake Island Waterpark
- 7633 Locust Rd, Pleasant Grove, CA 95668
- Contact Us
- Phone: 916) 655-3900